I was responsible for the creative vision and design of the entire website’s initial responsive UI/UX project.
Projects below: Redesigned the web and mobile shopping experience from the home page, category, product, shopping cart, login, checkout, and confirmation page that increased conversion rate cross-device.
I was responsible for the vision and project management of a color visualizer project (UI/UX and Visual Design work) that helped drop exit rates on the product pages, a 40% YOY growth, 22%, 20% and 8% conversion increase to mobile, desktop and tablet respectively and increase PLA revenue by $350,000.
My process starts with researching our user’s experience and data with the team. I will sketch, wireframe and mockup UI/UX designs through rounds of reviews, corrections and to approval. I’ll submit a Sprint task to Champ and assist in QA’ing all the way through multiple testing environments and finally to launch.
